Isi Yose Yumucyo Yerekana Urugendo 2.0
Binyuze mu mucyo wo kwerekana ibishushanyo mbonera no gutegura igenamigambi, dutanga serivisi zogushiraho abakozi babigize umwuga zigamije gukora urumuri rushimishije rwibidukikije. Intego ni ugukurura amaguru menshi, kuzamura agaciro k'ubucuruzi muri rusange. Ibi ntibigira uruhare gusa mu kwinjiza itike itaziguye ku bintu bitandukanye bikurura isi ariko binorohereza amafaranga y’inyongera yo kugurisha binyuze mu kuzamura no kugurisha ibicuruzwa bijyanye n’ubukerarugendo mu birori.
Serivise zacu zirenze urumuri rwerekana igishushanyo mbonera; dutanga kandi itsinda ryabigenewe kugirango tumenye neza umushinga. Hamwe nubu buryo bwuzuye, twiyemeje guha abakiriya bacu igisubizo gikubiyemo ibintu byose kugirango tuzamure ubwiza no guhatanira umwanya wubucuruzi bwabo.
Wumve neza gushakisha byinshi kubyerekeranye na serivise zerekana urumuri kurubuga rwacu kandi wige uburyo iki gisubizo gishya gishobora kongerera agaciro ubucuruzi bwawe nibikurura.
Ibirimo
Incamake yumushinga
Dushingiye kumikoro ariho, tuzongera uburebure bwimiterere yacu, twagure impande zose, kandi duharanira guteza imbere imigabane mishya yisoko.
Abagize itsinda
Ihuriro ryamakipe kumurongo no kumurongo, imurikagurisha hamwe na serivise ihuza, duhereye kubisesengura bikenewe, shiraho itsinda ryuzuye kandi ryiza.
Isesengura ryisoko
Tangira usesengura ibicuruzwa birushanwe, shakisha ahantu hatandukanye ku isoko, kandi ukore serivisi nshya zerekanwa.
Gahunda y'ishoramari
Gusesengura byimazeyo ingengo yimari, gusuzuma ingaruka, uburyo bwo kugarura no kubikuza, kunoza gahunda zishoramari, umutekano w’ishoramari.
01 Incamake yumushinga
Urugendo Rwerekana Urugendo 2.0
Uburyo bushya bwo kwerekana imurikagurisha bwakomotse ku minsi mikuru isanzwe yumucyo, kwerekana urumuri, hamwe na karnivali yamatara, ikomatanya kwerekana insanganyamatsiko zerekana urumuri, kwerekana amafoto yibintu byimbitse, kwerekana insanganyamatsiko (amakinamico mato mato mato, nibindi), imurikagurisha ryitsinda ryumucyo gakondo, insanganyamatsiko hamwe nubucuruzi buciriritse. Numushinga wuzuye wo gutembera nijoro uhuza kugurisha, ibiryo nibicuruzwa byihariye byabashinwa.
Ivugurura ry'ikoranabuhanga
Shakisha ibyiza n'ibibi by'Iserukiramuco ry’umucyo risanzweho, Imurikagurisha rimurika n'ubundi buryo bwo gukora udushya mu ikoranabuhanga kugira ngo ugere ku guhanga ibishushanyo mbonera, bikwiranye cyane n'ibiranga "kwimuka, gutwara abantu, gutunganya no gusenya". Duhereye kubiranga guhanga, dukora ubushakashatsi niterambere no gushushanya isoko, kandi dutanga imurikagurisha rishya "kureba, gufotora, gukorana, no kwigisha".
Imikoranire mu bucuruzi
Komeza uva murwego rwibanze kandi utange ibyifuzo byinshi mubucuruzi nubufatanye; Amakamyo y'ibiryo, amaduka, uburenganzira bwo kwita izina, ibikorwa byubufatanye mu bucuruzi, nibindi bitanga imitako idasanzwe yo kugurisha no kugurisha ibicuruzwa bidasanzwe (harimo na IP yateje imbere).
Kwagura ibicuruzwa
1. Kwagura uburyo bwo kugurisha amatike, kwitabira, gutora, kandi kubuntu mugihe gito. 2. Kwagura ibicuruzwa, usibye amatike, ongeraho aho ugurisha kugirango utange ibicuruzwa biva mu mahanga, ibiryo n’ibicuruzwa byo mu rugo 3. Kora akazi keza mu iyubakwa ry’itangazamakuru rishya, koresha QR code scanning, konti rusange, nimbuga zemewe kugirango ukusanye abakiriya amakuru hanyuma amaherezo uyikoreshe nkumuhanda wigenga wigenga kugirango utange inkunga kumurimo ukurikira.
01 Urugendo 2.0
Nigute washyiraho imurikagurisha
Mbere ya byose, dukeneye gushakisha no gukora ubushakashatsi ahantu nyaburanga, pariki, ubusitani bwibimera, imirima, nibindi bibereye nkibimurikagurisha, kandi tukaganira kubufatanye bwimbitse nubufatanye bwumwaka. Ibisabwa byingenzi ni (ububiko n’ahantu ho gukorerwa) Icya kabiri, dushingiye ku nzira zitwara abantu n’imigendere y’abaturage, turateganya amezi 6-12 yimurikagurisha ahantu henshi kugirango tubare amafaranga yo gutwara buri mwaka. Noneho ububiko bwa nyuma bwo gutunganya ibicuruzwa bishyirwa mubikorwa byo gutunganya ibicuruzwa, kubika no kubungabunga, gutegereza kwinjira ku isoko rya kabiri. Amerika-Uburayi-Aziya y'Amajyepfo y'Uburasirazuba
01 Logic y'umushinga
Nigute ushobora kumenya iterambere rirambye kandi rirambye ryumushinga
Budget Ingengo yimari irashobora kugenzurwa. Kuva mu gushinga amatsinda, gushushanya no gutegura, ubufatanye mu bucuruzi, ubwikorezi n’imurikagurisha, gusubira mu bubiko, ibiciro byose birashobora gusuzumwa hifashishijwe ubushakashatsi n’uburambe, hamwe n’ikosa ritarenze ± 10%.
● Imiterere rusange kumurongo no kumurongo ikoresha imurikagurisha ryerekana nkumurongo wambere wo gukurura abafana no kwerekana ishusho, hanyuma amaherezo ukabona abakiriya bagamije bishingiye kumiryango. Muri buri gikorwa, dukoresha byimazeyo ubukorikori budasanzwe bwumunsi mukuru wamatara kugirango dushushanye ibicuruzwa bitanga kumurongo dushobora gutanga, bikurikirwa nibicuruzwa byo murugo biganisha kumiryango ikeneye, hanyuma amaherezo tubinjiza mumodoka yacu bwite, dukomeza kubaha ibyiza byacu bidasanzwe. ibicuruzwa. Ibicuruzwa nkamatara ya Noheri, ibicuruzwa bito, nibindi.
● Mu imurikagurisha shingiro, IP ikomeye yikigereranyo irashirwaho buhoro buhoro kugirango hamenyekane izina ryibanze ryigihe kizaza no kugera kumurikagurisha ryateganijwe cyane ryizeye ko rizamenyekana muri buri imurikagurisha.
02 Gukora Ikipe
Ishami rishinzwe igenamigambi
Ashinzwe icyerekezo rusange cyibikorwa bya sosiyete, kohereza no gutegura igenamigambi, no guhuza ubufatanye bwinzego zitandukanye; igizwe n'abayobozi b'amashami n'umuyobozi mukuru w'ikigo.
Ishami rishinzwe kwamamaza
Ashinzwe ubucuruzi bwose bwisoko; Gutezimbere isoko; gutegura ibirori; kuzamura ishoramari; ibiganiro byabereye, nibindi.;
Ibyingenzi byingenzi byakazi ni ibiganiro byabanjirije ibiganiro, gukusanya amakuru, gusesengura isoko no gutegura ibikorwa.
Mubyiciro bizakurikiraho, bizahuza cyane cyane kugurisha kumurongo, mbere yo kugurisha na nyuma yo kugurisha, gutegura ibikorwa kumurongo, serivisi zabakiriya nindi mirimo.
Ishami ry'ikoranabuhanga
Ashinzwe gushushanya ibicuruzwa byose bimurika; Igishushanyo mbonera; Urubuga rwa interineti nigishushanyo mbonera cya tweet; Shushanya imirimo nka posita, inzandiko ziterambere, amakarita ya posita hamwe niyamamaza ryububiko.
Ishami ryubwubatsi
Ashinzwe ishyirwa mubikorwa ryumushinga wose, harimo umusaruro wibicuruzwa, ubwikorezi, kwishyiriraho, kubungabunga, gusenya, nibindi.
Mubyiciro byambere, ugomba gufasha abashushanya nabahanzi mugutezimbere ibicuruzwa no kubyaza umusaruro udushya.
Mu cyiciro gikurikiraho, ibibazo bishya bigomba guhora bigaburirwa mugihe cyubwubatsi kugirango tunoze ibicuruzwa.
Ishami rishinzwe gufata ibyemezo
Ashinzwe imirimo yose yo gushushanya ijyanye no gushushanya ibicuruzwa, harimo igishushanyo mbonera, ubwubatsi, kwandika imashini, n'ibindi, kandi ashinzwe ibishushanyo byose nko kwamamaza urubuga, ibyapa, amakarita ya posita, ibyapa byerekana umushinga, nibindi.;
Abayobozi b'ishami rishinzwe kwamamaza, ishami ryubwubatsi, ishami rishinzwe ibishushanyo, ishami ryimari nandi mashami ni abakozi nyamukuru, batanga akazi gahagije kugirango baganire. Imishinga mishya nibibazo bishya bisaba amashami yose gukorera hamwe kugirango abone inzira nziza yiterambere.
Kugenzura imirimo ya buri shami, kumenya ibikubiye mu kazi, kwakira no gusura abakiriya bo mu rwego rwo hejuru, gutegura akazi ka KPI, gushaka impano, gukusanya inkunga, n'ibindi.
Ishami rishinzwe kwamamaza
Research Ubushakashatsi ku isoko: Ashinzwe ibiganiro byimbuga zumushinga nibisobanuro byubufatanye; Ashinzwe gutegura igipimo cyahantu hazabera imurikabikorwa no gutegura imurikagurisha ryambere; Ashinzwe gukora ubushakashatsi bwamakuru yimibare yabantu, amakuru yimurikabikorwa yashize, amakuru yimurikabikorwa, ubwikorezi nibindi bintu bikenewe byerekanwa. Amakuru atandukanye abanza asibwe by'agateganyo ...
Cooperation Ubufatanye mu bucuruzi: Ashinzwe kuganira iduka, kwita izina, ubufatanye bwaho, nibindi.; Ashinzwe guhuza abakozi b'igihe gito, isuku, kugenzura ibinyabiziga, kurinda umuriro, n'ibindi.; Ashinzwe kugurisha amatike muri rusange.
Planning Gutegura umushinga: Binyuze mu igenzura ryurubuga, tuzakora igenamigambi ryuzuye hafi yikibanza cyumushinga kandi dushyireho byimazeyo ubwikorezi, kuzenguruka, serivisi, ibikorwa, nibindi. Gukora igenamigambi ryimbitse ryuburyo bwo kugurisha, uburyo bwo kumenyekanisha, nibirimo.
Sales Kugurisha ibicuruzwa: Ashinzwe kwamamaza byimazeyo ibicuruzwa bito, udukoryo, ibikinisho, IP, nibindi.; Ashinzwe gushiraho, kubungabunga no kugurisha igice cyo kugurisha kumurongo cyurubuga. Ashinzwe videwo ngufi, ingingo zoroshye, imishinga yo gutegura ibirori, nibindi.
Ishami ry'ikoranabuhanga
Igishushanyo mbonera
Ashinzwe imirimo yose yo gushushanya ijyanye no gushushanya ibicuruzwa, harimo igishushanyo mbonera, ubwubatsi, kwandika imashini, n'ibindi, kandi ashinzwe ibishushanyo byose nko kwamamaza urubuga, ibyapa, amakarita ya posita, ibyapa byerekana umushinga, nibindi.;
Ishami rishinzwe igenamigambi
Ashinzwe guteza imbere ibicuruzwa bya IP byumwimerere; Ashinzwe gushushanya no gushyira mubikorwa ishusho yikigo kumurongo hamwe nishami rishinzwe ibicuruzwa bitandukanye.
Guhuza Igishushanyo
Koresha byimazeyo uruhare rwawe rwishami kugirango utange ubufasha bworoshye hagati yishami rishinzwe kwamamaza n’ishami ry’ubwubatsi, witabire imirimo yihariye yo gushushanya hagati y’amashami yombi y’umushinga, kohereza ibibanza, no gutegura guhuza ibicuruzwa by’ibirori n'amatara. .
Ishami ryubwubatsi
Gutezimbere Impano
Tanga ububiko bwabakozi bubaka nimbaraga zo gushiraho urwego.
Ishingiro ry'ubushakashatsi
Tanga imirimo yubwubatsi yihariye yo guteza imbere ibicuruzwa.
Umushinga
Tanga umusaruro, ubwikorezi, kwishyiriraho, gusenya nibindi bikorwa byihariye byumushinga.
Nyuma yo kugurisha Kubungabunga
Gufatanya nishami rishinzwe kwamamaza kurangiza gutanga no kugurisha nyuma yibicuruzwa byo kumurongo.
Inkunga y'abakozi
Gufatanya nishami rishinzwe kwamamaza nishami rishinzwe gukora igenzura ryimishinga.
03 Isesengura ryibicuruzwa birushanwe
Icyitegererezo cyo gushora imari
Kurushanwa ibicuruzwa bikora ibicuruzwa akenshi bigurisha imishinga binyuze mubikorwa byumushinga uhuriweho; Kurugero, ikorana na pariki nubusitani bwibimera kugirango itange ibicuruzwa hanyuma uburyo bwo kugabana amatike.
Igipimo cyibicuruzwa birushanwe
Dukurikije amakuru y’amakuru no kungurana ibitekerezo na bamwe mu bari mu nganda, hagomba kubaho ibigo 5-7 bizobereye mu imurikagurisha ry’amatara muri Amerika. Bitewe nuburyo butandukanye bwa buri sosiyete, igipimo kiratandukanye, ariko kugurisha buri mwaka isosiyete nini ni hafi miliyoni 25 z'amadolari ya Amerika; Igurishwa ryinshi rya buri munsi ni US $ 150,000
Gusobanura Igikorwa
Binyuze mu bufatanye na bimwe mubikorwa byo hanze byerekana ibihangano, nyuma yimyitozo imwe irangiye, urashobora kugira imurikagurisha ryo kureba. Gufatanya na bimwe mubiribwa kugirango ubone amafaranga yihishe.
Inyungu zo Kurushanwa
Yagize uruhare runini mubijyanye n’imurikagurisha ry’isi yose kuva kera, ifite inkunga nini y’amafaranga, kandi ifite nubunini buke bwo gutanga umusaruro nubushobozi bwo gushushanya. Imiterere yisoko ryayo ryafashe imiterere kandi rifite imurikagurisha risanzwe.
03 Isesengura ryisoko
Ukurikije ibidukikije byubukungu bwisi yose hamwe niterambere ryigihe kizaza, Reta zunzubumwe zamerika, nkigihugu cyateye imbere cyane kwisi, bizashoboka Imbaraga zo gukoresha nibikenewe mubyumwuka birarenze cyane mubindi bihugu, bityo turi muri iri soko Ikintu gishobora gukora itandukaniro.
Kubera icyorezo, imiryango myinshi yabanyamerika iramenyera cyangwa ikemera guhaha kumurongo, bityo ibikomokaho nibicuruzwa bito byo gushushanya amazu cyangwa imiterere bizamurwa mumiryango yabanyamerika binyuze mumurikagurisha no kugurisha muburyo bwurubuga rwuzuye rwa serivise.
Binyuze mu kuzenguruka urumuri, tuzagenda dukora buhoro buhoro amakarita yubucuruzi ya IP yo mu rwego rwo hejuru nkibikorwa byerekana imurikagurisha ryigihugu. Dutanga kandi ibisobanuro byo gusobanura, kumenyekanisha siyanse, no kwidagadura, kugirango bashobore kumenyekana neza mumiryango imwe kandi bagaragaza ibicuruzwa byacu byo kumurongo.
Isoko rya kabiri
Gukoporora icyitegererezo
Wandukure imishinga ishobora gukorwa neza muri Reta zunzubumwe zamerika mubindi bihugu byubukerarugendo ndetse nuburasirazuba bwiburasirazuba bwa Aziya. Harimo roadshows no kugurisha kumurongo.
Isoko rya kabiri
Ongera ubungabunge ibicuruzwa byakoreshejwe inshuro nyinshi no kubyohereza muri peripheri ya Amerika ku giciro gito.
Imishinga ya Leta
Kimwe n’imurikagurisha, duhuza inyungu zacu muri LED / CNC / uburyo bwihariye bwo gutunganya / ibyuma byubuhanzi / kwigana / kwerekana itara ryerekana ibirori kugirango dutange serivisi za leta zubaka nijoro cyangwa serivisi zitanga amasoko ku isoko ryisi.
Ingano yisoko iteganijwe (US)
Imurikagurisha ryamatara yigihugu Kumurika Amatike Yinjiza
Biteganijwe ko umusaruro uzagerwaho: miliyoni 50 US $ (umwaka wose) Biteganijwe ko mu mwaka wose hazaba imikino 80 muri Amerika, aho abantu 30.000 kumukino, hamwe numuntu umwe igiciro cyamadorari 20 US.
Ibindi byinjira mu bicuruzwa
Biteganijwe ko amafaranga yinjiza miliyoni 12 z'amadolari y'Amerika
Andi Yinjiza
Harimo gutera inkunga, kwita izina, ibikorwa byakozwe nibindi byinjira mubucuruzi Agaciro kagereranijwe ni miliyoni 5 US $.
Umugabane Wagereranijwe
Biteganijwe ko umusaruro uzaba: miliyoni 1.8 US $ (umwaka wose) Biteganijwe ko mu mwaka wose hazaba imikino 3 muri Amerika, aho abantu 30.000 kumukino, hamwe numuntu umwe igiciro cyamadorari 20 US.
Ibindi byinjira mu bicuruzwa
Ikigereranyo cyagereranijwe: US $ 450,000 Abashyitsi 90.000 bose hamwe, ugereranije ugereranyije nu 5 kumuntu
Andi Yinjiza
Harimo gutera inkunga nibindi bikora ukurikije isoko ryacu Biteganijwe kwinjiza amadorari 100.000
04 Amafaranga yatanzwe
Gutegura Ikigega
Biteganijwe ko inkunga ibanza ari US $ 400,000
Kugenera Ikigega
Kubaka amatsinda no kubaka urubuga - 100.000 Ibicuruzwa nogutwara ibicuruzwa, gushiraho no gusenya - 200.000 Ibindi bikoresho bitandukanye - 100.000
Umushinga Gutangira
Biteganijwe ko amafaranga yinjira mumikino yambere ni US $ 500,000-800.000 US $ Umukino wa kabiri uteganijwe kwinjiza 500.000-800.000 US $. Umukino wa gatatu uteganijwe kwinjiza 500.000-800.000 US $. Hateganijwe gushora andi madolari ya Amerika 400.000.
Ikigereranyo cyinjira
Biteganijwe ko amafaranga yinjira mu mwaka wa mbere ari miliyoni 1-1,6 US $ ateganijwe gushora andi $ 400,000 US $
04 Kugenzura ingaruka
Nigute Nigenzura neza Ingaruka
1. Ubushakashatsi bwisoko ryuzuye no gushyiraho urubuga rwumuyoboro hakiri kare bishoboka mugihe cyambere. Banza ushore amafaranga mubushakashatsi bwisoko, kubaka imiyoboro no kumenyekanisha. Gutezimbere amasoko no gukurura amafaranga.
2. Hindura ingamba zishingiye kubushakashatsi ku isoko. Urashobora guhitamo byoroshye uburyo bwo guhuza imishinga ihuriweho cyangwa gushora mu bwigenge.
3. Koresha uburyo bushya, ibicuruzwa bishya, nuburyo bushya muburyo bwikoranabuhanga ribyara umusaruro bishoboka kugirango utange umusaruro mugihe ugabanya umusaruro nogutwara.
Kora Ububiko nogutegura ubwikorezi
Ingwate nini yibanze kumatara yerekana ni ukugira ububiko, ubushobozi bwibikoresho bikuze cyangwa abafatanyabikorwa.
Kora ibicuruzwa byiza no guhitamo
Urebye imurikagurisha ryo kumurika kumurongo uturutse kurundi rwego, amaherezo bizaba urubuga rwambere kuri twe kumenyekanisha ibicuruzwa byacu kumurongo kubantu bose (bishingiye ku nkomoko idasanzwe ya IP), kugirango twongere abakiriya kandi iterambere rirambye. Iterambere ryihishe.
04 Ongera Umuntu Ukurura
Icyerekezo rusange
Tanga amabwiriza yubuyobozi mugihe gikwiye cyo gukora umushinga wuzuye uhuza imurikagurisha, kugurisha, no gutangaza kumurongo, no gutanga inkunga yo hanze.
Kwamamaza Bishyushye
Shiraho ishusho yikimenyetso kandi ushireho umushinga uzwi kugirango utange umushinga wogukora ingendo nziza, byihuse kandi byoroshye mumiryango nurubyiruko, kugirango inshuti zose zishobore kwitabwaho no kutwibuka.
Ongera ubushobozi bwo guhanga udushya
Koresha ubudasa na plastike yamatara kugirango utezimbere ubushobozi bwo guhanga udushya mumushinga, utume ba mukerarugendo babona imishinga iheruka gutemberana nijoro kandi bayobore igitaramo kigezweho.